The mortgage industry has been historically behind the ball when it comes to both meeting customer expectations and embracing rapid change, particularly when it comes to technology. As borrower needs… Read more »
Tag: Borrower Satisfaction
It goes without saying that happy borrowers are profitable borrowers. In a tough market, though, customer satisfaction might not always feel like top priority. The value of customer satisfaction is… Read more »
Principle-first thinking means formulating strategies and taking action based on a set of agreed principles. Let’s review the top communication tips for mortgage lenders that enable effective loan communication. Every… Read more »
A solid customer experience is built upon a foundation of education, transparency, and communication. Borrowers want to feel like their loan officer is always two steps ahead in terms of… Read more »
Let’s put on our empathy caps for a moment and think about the mortgage process from the perspective of your borrowers. What descriptors do you think first come to mind… Read more »
It’s official: millennials have now surpassed baby boomers in terms of population numbers. With the older subset of this massive demographic now reaching early-to-mid 30’s, it’s therefore unsurprising that millennials… Read more »
Many mortgage companies claim to offer the same thing: loan professionals that go above and beyond for their clients. But what exactly does that entail? If you’re a mortgage broker… Read more »