Competition is heating up for lenders, and with profitability becoming a struggle in today's market, the way you market your services can make all of the difference. By creating a reliable funnel of leads through strategic marketing, you can guard your business against coming challenges.
It can be hard to get started filling your pipeline with referrals. To get your foot in the door and set yourself up for success, make these 5 strategies a part of your weekly routine.
Against the backdrop of a pandemic and economic meltdown, in many ways the lending industry has been a bright spot during a year of unprecedented downturns. Low interest rates have... Read more »
COVID-19 has changed just about every element of how we work, including how loan officers build relationships with real estate agents. Let’s take a look at 5 ways loan officers... Read more »
The mortgage industry has been historically behind the ball when it comes to both meeting customer expectations and embracing rapid change, particularly when it comes to technology. As borrower needs... Read more »
COVID has, obviously, shaken up the mortgage market in ways we couldn’t anticipate, and while we can’t predict the future, it’s a safe assumption to make that millennials will continue... Read more »
Welcome to the final installment of The Land of Unequal Opportunity. In part 1 and part 2, we looked to the past to understand how government policies like redlining laid... Read more »
In part 1, we looked at the history of redlining and how that propagated discrimination in the housing industry that persists to this day, with African-Americans disproportionately kept out of... Read more »
In his book, The Tipping Point, Malcom Gladwell examines how change happens incrementally, leading towards a ‘tipping point’ where all those little changes cascade into one big movement of change.... Read more »
The needless of killing of George Floyd by police officers in Minneapolis back in May had a cataclysmic effect in America that has reverberated around the world, with protests occurring... Read more »