
Maxwell Private Label Origination
The solution that innovative mortgage businesses are built on
Maxwell Private Label Origination is a one-platform and one-partner solution with a full suite of modern software and nationwide infrastructure to build, manage, and grow your mortgage business.
One end-to-end
partner
Maxwell Private Label Origination provides an all-in-one solution for the nation’s most innovative lenders to deliver profitable and scalable mortgages.
Application
& document
collection
Borrower/
LO communication
Borrower/
LO task management
Document review
& analysis
Credit
underwriting
Digital-first
closing
Secondary market
loan sales
Origination solutions to up-level your business
Our scope and structure are customized to your unique needs and current mortgage experience.
Your current lending business
Let your team focus on sales, and Maxwell Private Label Origination will do the rest.
Your new channel or product launches
Whether you are launching a consumer-direct channel or new products like HELOCs or non-QM, let Maxwell Private Label Origination simplify your process by handling all operational logistics and resources.
Your first step into mortgages
Want to offer your customers mortgages and leverage economies of scale? There is no simpler or faster process to delight your customers and grow your revenue than partnering with Maxwell Private Label Origination.

A world-class
origination
experience
A native digital experience
Maxwell’s white-labeled mortgage point of sale becomes the hub to power your borrowers’ journey to their new home. Providing a digitally-native experience, automated document collection, and intelligent task management and notifications, our technology gives your borrowers the transparency and information they need to get to the closing table faster.
Tailored to highlight your brand
The Maxwell Private Label Origination experience is built to be your brand. From your colors and logos to your personality and brand voice, we position the mortgage experience as all yours, enabling you to be the brand that powers your customers’ journey to homeownership.
A streamlined fulfillment process
Maxwell’s fully onshore fulfillment team, powered by our technology, enables you to jumpstart origination with a team averaging over 12 years of experience. We work alongside your sales teams to speed up the time to close, giving your borrowers an all-star experience and ensuring file accuracy.
QC and post-closing delivered consistently
Maxwell’s embedded quality control handles the entire post-closing and QC process by leveraging our team of seasoned underwriters, increasing transparency and quality.
A competitive capital markets experience
With Maxwell Capital, you benefit from our collective scale, gaining access to our deep bench of secondary market investors. All our clients benefit from our data-driven QC to decrease the time of post-closing reviews and improve execution, all while enabling better rates and revenue per loan for you.
Simplified, attractive economics
We designed Maxwell Private Label Origination to offer the benefit of a mortgage operation to your business without the complexities and resources needed to operate it yourself. We provide attractive economic structures, simply charging one flat fee for origination.
The Maxwell difference
Leading edge technology
Maxwell’s team of technologists builds some of the industry’s most impactful features and platforms to streamline the mortgage process while creating a five-star borrower experience. Today, Maxwell’s technology is used by over 300 lenders.
Vast industry experience
Our mortgage leadership team averages over 20 years of experience in the industry. They guide a fulfillment and diligence organization with tenured professionals, each averaging more than 12 years of experience.
Wide scope
Flexible to your business and needs, Maxwell provides licensing covering over 84% of the U.S. population, with more added each day. Maxwell is able to purchase products from conventional, jumbo, and non-QM to portfolio and HELOC.
