Feeding the “top of your funnel” is perhaps one of the most critical roles you play as a loan officer, in addition to managing clients through the loan process itself. So how do you effectively grow your business in a sustainable and predictable way?
The good news is there are a few simple areas you can focus on to deliver the biggest bang for the buck. Honing in on these high-return investments will put you leagues ahead of other loan officers looking for those same clients. So here are the six areas to focus on to drive incremental lead volume and grow your mortgage business: