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The Millennial Playbook

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Millennials are poised to oust Boomers in 2019 as the largest living generation, with numbers that continue to grow as millennial immigrants pad their already substantial numbers. Millennials are changing the market faster than we even realize, and the lenders who will lead the industry in the years and decades to come will be those who can empathize with the millennial plight and tailor the mortgage process to their unique preferences.

You will not resonate with a millennial audience without true understanding and empathy, and this eBook seeks to both provide a more accurate depiction of millennial home buyers and equip you with tangible ways to better cater to your millennial borrowers.