Ep 038: Borrower Segments & Lending Strategies to Incorporate in Your 2024 Plan (ft. Melissa Langdale, President & COO of TMC)

This week on the Clear to Close podcast, we have a special guest: Melissa Langdale, TMC President and COO and a career-long mortgage veteran. In this conversation, Melissa leverages her unique perspective gleaned from interactions with lenders across the industry to provide actionable tips on how to drive revenue and capture market share in 2024.

Tune into this episode to learn:

  • The demographics rising in today’s market that will become crucial for lenders to reach in 2024 and beyond
  • How to rethink your sales and marketing strategy to capture more borrower business than your competition
  • Highlights from Maxwell’s 2023 Single Women Home Buyer Report that reveal the habits, goals, and lending preferences of this fast-growing segment
  • Actionable strategies lenders can use to gear their lead funnel, community outreach, and loan offerings towards the home buyers who will transact the bulk of sales in years to come

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