Ep 002: Mortgage Marketing Madness
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In Episode 2, we’re talking marketing — mortgage marketing. The industry doesn’t have an easy road; with complicated products, process, and a ton of regulation, selling and marketing the mortgage experience isn’t a lay-up. We have an honest discussion about what lenders do well, where they have opportunities to improve, and present a scorecard of the average marketing process today as a consumer. From digital to branding, we’ll try to cover it all, with a few jokes and insights along the way. Enjoy!
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