- Why Maxwell?
2019 was a wild ride for mortgage lenders, full of unexpected market conditions and a refi boom that no one anticipated. And then along came 2020, followed closely on its heels by COVID-19, which has thoroughly turned our industry and, indeed, our world upside down.
Our marketing team has been talking heavily about what our content should look like during this period of time — there’s nothing worse than getting drilled with emails from companies trying to capitalize on a global pandemic to sell you their products. We firmly believe that our content shouldn’t be used as a sales ploy even in the best of times, so fear not: this eBook won’t hit you over the head with a sales pitch.
Rather, I’m most concerned with bringing you an eBook that can provide a much-needed respite (however fleeting) during this time characterized by so much fear and anxiety.