Maxwell Launches QuickPricer, An Industry-First Tool Built to Reimagine the Loan Product and Pricing Experience
QuickPricer enables loan officers to stand out as mortgage advisors, generating personalized loan options in minutes
Robust integrations ensure up-to-date pricing and product data
DENVER, Colorado – April 24, 2025 – Today, Maxwell announced the launch of QuickPricer within the Maxwell Point of Sale, a new tool designed to empower loan officers to educate consumers easily with personalized loan product and pricing scenarios. QuickPricer integrates seamlessly with all leading pricing engines—including Optimal Blue, Polly, MeridianLink’s PriceMyLoan (PML), ICE PPE, and more—along with mortgage insurance providers, fee engines, and credit reporting agencies to ensure instant access to accurate pricing and product data. Right in the point of sale, loan officers input basic borrower information and generate customized loan options to share with their borrowers.
In a complex market shaped by fluctuating interest rates, rising home prices, and affordability concerns, prospective home buyers need strong support and guidance. QuickPricer empowers loan officers to build trust with their borrowers by educating them on the financial impact of their loan decision. Because it eliminates the need for time-consuming custom quotes, QuickPricer allows loan officers to spend more time focusing on client relationships rather than administrative tasks, ensuring borrowers are equipped with the information they need to advance through the mortgage process.
QuickPricer’s loan comparison cards present easy-to-read, professional product sheets, allowing borrowers to quickly grasp their options and make more informed decisions. By offering side-by-side comparisons, the cards serve as a transparent way to showcase the best available loan products, positioning lenders as valuable advisors to their borrowers. Meanwhile, advanced filtering options allow loan officers to narrow down the best loan products quickly based on interest rates, loan terms, and more—making it easy to present the most suitable choices to each borrower.
Lenders also have the ability to showcase lender credits and discounts, empowering them to highlight the added value they bring to the table. By emphasizing the financial benefits, QuickPricer helps lenders create compelling offers that are more likely to resonate with home buyers.
“Homebuyers today face an even more complicated and often overwhelming landscape,” said John Paasonen, Co-founder and CEO of Maxwell. “We created QuickPricer to continue to make loan officers the superstars: navigating their borrowers through complexity by guiding them to informed decisions quickly. With instant, accurate data from integration partners, we’re helping loan officers build lasting trust with their clients and close loans more efficiently, from their phone or their office.”
Beyond its technical capabilities, QuickPricer supports better borrower education by providing easy-to-understand explanations for complex concepts like APR, escrow, and mortgage insurance. These features demystify the mortgage process for borrowers, allowing them to make decisions based on clear and understandable information. Lenders on Maxwell’s Point of Sale already stand out in the marketplace, with loan officers closing over 40% more loans each month than the average. With QuickPricer, these loan officers are further equipped for success to meet modern borrower needs.
For more information on QuickPricer and its capabilities, visit Maxwell’s website.
About Maxwell
Maxwell provides America’s lenders with forward-looking technology and solutions for the entire mortgage origination process, from the loan application to the secondary market. Backed by a deep bench of industry expertise, Maxwell’s offerings enable lenders to stay ahead of the competition while improving their margins. Each day, Maxwell powers over 300 mortgage lenders, banks, and credit unions to serve tens of thousands of homebuyers with a modern lending experience. Lenders on Maxwell close loans more than 13 days faster and their loan officers each close over 40% more loans per month.
Founded in 2015, Maxwell is a member of the Mortgage Bankers Association and is proud to be built in Denver, Colorado. Since 2017, it has been named one of the most innovative companies in real estate by HousingWire Magazine, recently ranked as a fastest-growing company in the U.S. on the Inc. 5000 list for the fourth year running, and was named a fastest-growing tech company in Colorado by Deloitte Fast 500 for two consecutive years.
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