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New Rules, New Strategy: How to Drive Mortgage Leads in the Aftermath of NAR & FCC Rule Changes
The way home buyers interact with lending and real estate professionals is changing. NAR practice changes, effective August 17, 2024, dictate new rules mandated by the groundbreaking settlement reached in March. Meanwhile, the new FCC rule, effective January 27, 2025, shifts the way lenders can purchase and pursue mortgage leads. The long-term ramifications of these pieces of legislation remain to be seen, but both could permanently shift the way Americans navigate the home-buying and financing process.
Do these changes—and the mounting challenges they present—sound daunting? Now is the time to get ahead of rule changes and borrower expectations with a well-crafted lead generation strategy. Here are our best tips for building a bulletproof mortgage lead funnel in today’s changing landscape.
From this report, you’ll learn:
- How NAR and FCC rule changes will impact the home buying and mortgage lending process in coming months
- New challenges and opportunities lenders can expect to see due to the rule changes
- 3 tips for building a strong mortgage lead funnel in today’s market
- Why lenders should expect to see the role of the loan officer change—and ways to empower LOs to step up and capture more business
- Areas to invest in your lending business for the best return in 2024 and beyond
Download New Rules, New Strategy: How to Drive Mortgage Leads in the Aftermath of NAR & FCC Rule Changes
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“In a world impacted by the NAR and FCC rulings, lenders will be challenged to get creative to fill their lead funnels.”
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