The all-in-one solution for a successful mortgage business
Maxwell Private Label Origination is a one-platform and one-partner solution to build, manage, and grow your mortgage business.
Streamlined origination logistics
Maxwell Private Label simplifies your process by handling all operational logistics and resources.
Origination Technology, Systems, and Vendors
Licensed Sales Talent
OPTIONAL
Operational Fufillment
Funding Execution & Post-Close
Post-Close QC & Due Diligence
Secondary Loan Sales
OPTIONAL
A world class origination experience
Simplified, profitable economics
With Private Label Origination, you can generate profit on every loan, regardless of volume. Our comprehensive per-loan fee transforms fixed costs into variable costs, allowing you to participate in market dynamics and ensure transactional profitability.
Aligned compliance oversight
Maxwell relieves the stress of transactional compliance by providing compliance oversight through the entire origination process. From the onset, we agree on compliance protocols and adhere to a rigorous change management process with reporting, governance and leadership transparency.
A digital-forward experience
Maxwell’s industry-leading point of sale becomes the hub that powers the lending process for borrowers. We tailor the point-of-sale workflow and user experiences to your needs, providing a digital mortgage experience that wows your team and your borrowers while moving them to the closing table faster.
Fully white-labeled functionality
Private Label Origination is built to be your brand. From visual assets and logos to personality and brand voice, we position the mortgage experience as all yours. Throughout the lending process, you’ll be the brand powering your customers’ journey to homeownership.
Experienced talent based on your needs
Maxwell’s fully onshore fulfillment team, powered by our technology and averaging over 12 years of experience, enables you to jumpstart origination. We align our skills and experience to work alongside your sales teams, speeding up the time to close, giving your borrowers a world-class customer experience and ensuring file accuracy.
Secondary strategy flexibility
Our solution can support whatever your secondary strategy entails on a loan by loan basis. Regardless of the strategy, your team and quality of work for your clients stays the same with Maxwell.
Looking to sell secondary? With Maxwell Capital, you benefit from our collective scale and access to our deep bench of investors, enabling competitive rates and lowering your origination fees.
Origination solutions to up-level your business
Our scope and structure are customized to your unique needs and current mortgage experience.
Organizations looking to get into the mortgage business
Organizations that want to launch a mortgage offering for their client base but simplify the complexity and reduce resource allocation – all while reducing time to market.
Good for:
Banks and credit unions
Other financial institutions
Denovo entrants
The Maxwell difference
Guaranteed to perform
Our Borrower Experience Guarantee and Close-on-Time Guarantee ensure confidence that Maxwell is aligned with your goals and will consistently deliver a world-class mortgage experience.
Leading technology
Maxwell’s team of technologists builds industry-leading features and platforms to streamline the mortgage process while creating a five-star borrower experience. Today, over 300 lenders use Maxwell’s technology.
Vast industry experience
Our mortgage leadership team averages over 20 years of experience in the industry. They guide a mortgage organization with tenured professionals, each averaging more than 12 years of experience.
Wide scope
Flexible to your business and needs, Maxwell provides licensing covering over 90% of the U.S. population, with more added each day. Maxwell is able to originate and purchase products from conforming and conventional to seconds and HELOCs.
